You want to build better habits.
But something keeps getting in the way
You've tried plans before.
You start strong.
Then life gets messy.
You feel stuck.
You stop trying.
You didn't fail the plan.
You just weren't READY for it.
Research shows only 20% of adults looking to change a behavior are actually ready to change.
That means 80% of people who want to change aren't ready yet.
You're not broken. You're in the 80%.
And the strengths you need to move through it? They're already yours — we just help you find and use them.
Born Radiant works with your readiness to change,
creating sustainable habits grounded by your strengths.
The Two Main Tools You'll Work with
While we have many different tools in our habit change arsenal, the foundation of your learning is in the following tools:
The ACE Cycle of Change
Behavior change happens in phases:
Awareness → You realize something needs to change
Choice → You're weighing whether it's right for you
Execution → You're doing the work
Most people skip straight to Execution when they're not ready. I help you understand your phase, then give you the right work.
The VIA Institute's
Character Strengths Research
In the early 2000s, scientists discovered a common language of 24 character strengths that make up what’s best about our personality.
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Through the VIA's Character Strengths Survey, Born Radiant helps you identify your top 5 character strengths and helps you apply them to your new behaviors. When you work from your strengths, the change work becomes easier and more personal.
Hi! I'm Aaron Ellis, Behavior Change Specialist
In 2017, fourteen years into my fitness entrepreneurship, I went through a personal crisis and had to rebuild my life.
That's when I added behavior change science coaching into my practice.
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In 2024, hurricane Helene swept through my business and destroyed it. After nearly 20 years as a business owner, I lost my identity.
Using these tools to rebuild my life—understanding which phase of change I was actually in, leaning on my strengths—I took the shame away. I stopped blaming myself. I started celebrating who I already was.
For nearly a decade now, I've coached people through the same thing: helping them understand their phase, remove the shame, and build sustainable habits that honor who they already are.
You're not broken. You're just in the wrong phase.
And Born Radiant exists to help you move through it.
My Experience
20+ years as a wellness coach and personal trainer
Before that: Broadway, web design, clothing design.
I've never followed a straight path, and that's exactly why I understand how real people change.
✓ ACE Behavior Change Specialist & Health Coach
✓ NASM Personal Trainer & Virtual Coaching Specialist
✓ Power Pilates Certification
✓ Les Mills Master Trainer & Master Presenter
✓ Skincare Consultant (QC Academy)
✓ Broadway Dancer/Singer/Actor, Fashion Designer, Web Developer
Services I Provide
Behavior Change Coaching
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Strength-based behavior change for any habit or behavior
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Private or Small Group (coming soon)
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12-Week program
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Strength-based behavior change for any habit or behavior — built around what's already true about you, not a generic plan.
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Add ons:
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Movement Training
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Skincare Consultation
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Health Habit "Concierge" - Need specific help with nutrition, movement training, talk therapy? We'll match you up with one of our preferred partners
GLP-1/Medical Weight Loss Treatment
Healthy Habit Integration
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Coaching tailored towards GLP-1/Medical Weight Loss
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Private or Small Group (begins 9/21!)
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Support from a like minded community free of shame and judgement
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12-Week program
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Coaching that works with the strengths you already have — so the habit actually fits your life, not someone else's.
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Add ons:
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Movement Training
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Skincare Consultation
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Health Habit "Concierge" - Need specific help with nutrition, movement training, talk therapy? We'll match you up with one of our preferred partners
How to Get Started
2
Pick A Plan
After listening to your goals and getting to know your strengths, I'll guide you to the right plan for you.
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Private. Group. or Both
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Coaching only or adding movement and even skincare consultations!
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30 Day Guarantee - if you aren't satsified, you are released from the remaining 2 months of the program.
3
Work Your Program
We'll decide on your goals together. I listen and help you choose the right activities and behaviors that match you and your goals.
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We meet and review your successes and challenges and adjust the plan as needed
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You'll be learning new skills and getting rid of the ones that don't serve you.
